To kick off the campaign, Frito-Lay Variety Packs tapped beloved iconic actor and television host, Mario Lopez, as well as best-selling cookbook author and entrepreneur, Martha Stewart, to curate their own signature Frito-Lay Variety Pack “ICONIC Boxes” filled with their favorite things including Frito-Lay snacks to help consumers turn up every moment. To help fans turn up every moment all summer long, Frito-Lay Variety Packs are launching “Unbox the Icons” and joining forces with three people who know a thing or two about how to reach iconic status: Mario Lopez, Martha Stewart, and Mark Morrison. The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched.
Frito-Lay Variety Packs are teaming up with three iconic celebrities – Martha Stewart, Mario Lopez and Mark Morrison – to help fans make every moment even more iconic.
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